7-ELEVEN
7MD, FRESH DESIGN SYSTEM
2019
7-Eleven Mobile Device (7MD)
Approach
As a Senior User Experience Designer at 7-Eleven, I worked closely with the Internal Store Systems team to create the Operating System and Management Applications for the proprietary 7-Eleven Mobile Device (7MD).
Problems
In-store associates faced several challenges due to legacy technology and time-consuming manual processes, including having to split simple tasks between a multitude of devices for simple tasks.
These challenges hindered the efficient operation of stores and resulted in longer task completion and one of the highest turnover rates in the industry.
High latency and error-prone practices without real-time data further increase the time spent on tasks, negatively impacting productivity.
Goals
Streamline in-store operations by consolidating multiple devices into a single, user-friendly solution.
Reduce task completion times by automating manual processes.
Improve overall user experience for in-store associates, leading to increased efficiency and satisfaction.
EXPERIENCE DESIGN
EXPERIENCE DESIGN
The 7-Eleven Mobile Device is a proprietary solution for increased franchise efficiency, replacing legacy devices.
I was embedded in the In-Store Systems Team as part of a decentralized design organization.
I designed the Scanner Pro, Mobile Checkout apps, and branding for the 7MD.
Over the course of 5 days, we conducted ethnographic studies to observe store associates use legacy back office systems and devices in the wild.
Scanner Pro allows store associates to perform Electronic Checkin, Inventory Management, Shelf Tag Requests, Shelf Sequencing, and other operational tasks.
With the Mobile Checkout app, in-store associations now have the ability to help customers faster and more efficiently from anywhere in the store.
Scanner Pro
Mobile Checkout
7-Eleven FRESH Design System
Approach
I contributed to the 7-Eleven Fresh Design system by adding the In-Store Systems B2B components, improving the governance model, and enhancing the overall design maturity of the system.
Problems
The FRESH Design system was in its infancy when I joined the team. The governance model was in its beginning stages, there weren’t enough designers to help improve the maturity of the design system.
Goals
Perform a full experience audit of all B2C experiences
Add B2B components to the FRESH system
Enhance the design maturity of FRESH.
